Shoe exhibition MICAM Milano
“Micam” is one of the largest and most prestigious international footwear trade fairs. This major event takes place twice a year in the RHO MILANO exhibition area and attracts shoe manufacturers, designers, wholesalers and retailers from all over the world. The fair offers the opportunity for brands and companies to present their latest footwear collections, as well as to establish business contacts and conclude agreements,
and for customers to gather all the collections for the shops of all the famous brands, to place all the orders for the new season. The convenience of the fair is that all the companies are concentrated in several halls, and wholesale buyers can visit all the stands they are interested in and conclude contracts within 3-4 days.
Important aspects of MICAM :
A wide range of products:
Collections of different styles and price categories can be found at the fair, including women’s, men’s and children’s shoes, as well as accessories of all kinds from brands from all shoe-producing countries.
Innovation and design:
Micam is a platform for presenting the latest trends in footwear fashion and design. Many brands use this event to present innovative materials and technologies.
Business opportunities:
The fair offers an excellent opportunity for retail chains, retailers and distributors to establish contacts with manufacturers and order products for their shops.
Fashion shows and events:
Micam can host fashion shows and special events to highlight new collections and trends.
Training and workshops:
Some fairs may include educational sessions, seminars and conferences on current topics in the footwear industry.
Before participating in a trade fair, shops often develop a plan, identifying the brands or shoe suppliers they are interested in and the product categories they intend to order. A budget for purchases is established.
When a shop decides to place an order, it provides the supplier’s representatives with details of the order, such as quantity, size, colour and other specifications. This is usually done on special order forms or via electronic means of communication.
The shop negotiates the terms of the transaction, such as prices, delivery times, minimum order and payment terms. These terms are usually stipulated in the contract to be concluded.
Once all terms and conditions of the order and contract have been agreed upon, the shop and the supplier sign a contract formalising the order.
The two main seasons in the fashion world are the spring/summer (S/S) season and the autumn/winter (F/W) season. They define the collections and fashion trends for certain seasons of the year.
Autumn/Winter season (Fall/Winter): Fairs presenting collections for the autumn/winter season are usually held at the beginning of the year, most often in February.
Spring/Summer Season: Exhibitions for the spring/summer season are usually held in September.
These two seasons and the exhibitions within them are key moments in the fashion industry to identify current trends and offerings for each season. However, it should be noted that besides the main seasons, there are also pre-season and capsule collections that are presented and shown at further events and exhibitions during the year.
Bag exhibition MIPEL
Mipel is one of the largest and best known international trade fairs dedicated to bags, accessories and leather goods.
Mipel is held in Milan, together with Micam, and represents an excellent opportunity for designers, manufacturers, wholesalers and retailers from all over the world to evaluate the latest collections of bags, briefcases, backpacks, wallets and other accessories, as well as to make deals and establish business contacts.
Our company actively participates in trade fairs in the footwear sector and is committed to providing its customers with only the most interesting and high-quality novelties. Participating in trade fairs allows us to keep abreast of the latest trends in the footwear world and to find unique products for our assortment.
